Ever heard the complaint - “The biggest problem I have with doing business is that I’m always chasing money.” Ever make the same complaint yourself? Ever run into cash flow issues because debtors don’t pay on time while your bills fall due? Why not utilize your website to do the hard work for you and turn this recurring problem around in your favor.

Eliminate the prospect of embarrassing phone calls that not only cause you stress and waste your time but risk irritating a valued customer. Have you ever had to tell a customer their account is going to be placed on hold due to an amount of $30 that is 60 days due when they spend $100,000 a year in your store?

Allowing your customers on account, clients, and debtors to login to a separate section of your website could reduce the amount of stressful time consuming calls you have to make. For example you could allow them to login and view the aging of amounts owing at 30 days, 60 days, and 90 days plus on their account.

Now your customers or clients can login 24hrs a day 7 days a week. Receive up to date information and pay their account online with a few clicks of a mouse and a few moments of their precious time. This will give your customer relations a boost by easing the burden of paying your invoices for your accounts and encourage them to pay on time. No more confusion over duplicate payments or customers who ‘thought they paid already’. It’s all right there, easily accessible, clearly displayed, and up to date.

Further enhance you efficient collection of due accounts and reduce you time chasing money by allowing customers to sign up to an auto-emailing function. This way they will receive an automatically generated standard email when the aging of their account passes certain time limits. This can easily be customized to your businesses debt payment policies. Also included in the email could be a link directly to the login screen for ease of use and to encourage payment upon receipt of the email.

Now your website is helping your business to build positive cash flow management while reducing the time, effort, and stress involved. The opportunity is now created for you to take the next step in good cash flow management by paying your creditors slower than you collect payment from your debtors.

Next Installment - continuing to lift the lid on the expanding world of e-commerce:

• Email Lists
  
• Targeted Marketing
  
• Discussion Forums, and
  
• More ways to reduce costs, increase revenue, and ease the burden of doing business.