Even a shiny new website carefully developed to work hard as a strategic solution to your most pressing business issues will be of very little value if it receives little or no traffic. There are many things that you or your web developer can do to ensure your strategic solution (your website) gets all the traffic it needs and deserves. The 7 Key Steps to Getting all the Traffic Your Website Needs have been carefully selected based on the high level of automation achievable once the traffic attracting strategy has been put in place:

• Search engines optimization: There are many ways to go about this and many factors involved in gaining a top 10 listing on the major search engines. Please see our article: Search Engines and Your Site’s Ranking for more information on Search Engine Optimization (SEO). Or you can contact us to discuss your SEO and website marketing needs for you. Please email us at seo@wraithdragonmedia.com.au
  
  
• Approach owners of non-competitive and complementary sites within your market and request that they put a link to your URL on their site: A hardware store owner would approach complementary sites such as major suppliers. For example Makita, Talon, Dulux, Nylex, and Yates to name a few. In addition you would do well to approach major customers such as builders and architects. While a strata manager would approach the main tradesmen and service providers they employ such as locksmiths, electricians, plumbers, and glaziers.
  
  
• Place banner ads on sites that reach your customers or clients: Banners are not always the best way to go but if you feel your clients or customers visit certain web sites it may be worth a low-cost test. Make sure that your banner headline is compelling and intriguing. Monitor the test carefully and discontinue quickly if you don’t get the right results for your investment.
  
  
• Make use of cost-per-click solutions such as Google and Overture: Google offers an easy, low cost way for you to have your website come up during searches. You only pay when someone clicks through to your site plus you choose how much to pay per visitor (which determines your ranking relevant to others) and you can set a daily budget. The site also has great tools for you to estimate response before you pay Google a cent.
  
  
• Mention your site every time you speak: Be it at trade nights, on the phone to clients or customers, at meetings, at lunches, or on the radio. No matter what you are doing make sure you mention you web site at some point. To be effective your website must play a central role in your business development efforts so make it a habit to mention it at every opportunity.
  
  
• Put your web address on every piece of marketing collateral you have: including but not limited to invoices, business cards, advertising, postcards, brochures, envelopes, fax cover sheets, press releases, your voice mail message, work uniform and anything else you can think of.
  
  
• Drive people to your site with post card mailings, fax broadcasts, and e-newsletters: Take advantage of the direct mailing services offered by Australia Post which can easily be tailored to your specific needs including highly targeted mailing lists. Or you could take advantage of the range of fast, inexpensive, and easy to use fax broadcasting services that are available. Lastly to keep visitors coming back time and time again an e-newsletter is a highly effective means to regularly inform interested visitors of new updates to your site along with upcoming sales, new services, and breaking news regarding your business or your industry in general.